PayFast is South Africa’s leading payment gateway, helping online businesses do transactions.
Our campaign tapped into the zeitgeist post-Covid where there was a surge in people leaving corporate to pursue their passion.
We encouraged entrepreneurs to ‘Do what you love. But get paid’ with PayFast. It was brought to life by influencers who shared their businesses and passions.
Client: Payfast
Director: Ramon Mallet
Producer: Jessica Lawson
Creative: MeowMeowWoof
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