Making money is the cornerstone of any good business. But PayFast South Africa’s leading Payment Gateway wasn’t getting the love they deserved, despite helping to facilitate this very important function for online businesses. So we set out to remind entrepreneurs that if you don’t get paid to do what you love, you can’t do what you love.
Online we celebrated entrepreneurs who do what they love for a living. By using real people we were able to leverage the brand’s existing relationships and create high quality films. We launched with paid media on YouTube, Instagram and Facebook with the long-format 50 second film. Surprisingly (even to us) 33% of viewers watched right to the very end.